Zag Toys Expands Original Minis Brand

 In Press Releases
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Spring 2017 brings new products and hot properties.

Orangeburg, NY (February 16, 2017) – Zag Toys®, a leader in the very hot collectible pop-culture toy category, continues to expand its Original Minis® toy brand with new entertainment properties and pop-culture icons.  At the 2017 International Toy Fair in New York, the company will unveil its new line of  Original Minis® licensed toys from partnerships with Disney®, Marvel®, Psyonix®, Toei Animation®, Warner Bros®, Cartoon Network®, Bandai®, Viacom® and Viz Media®.  These toys are hitting the mass retail shelves throughout 2017 with new assortments in support of the collector market. Original Minis® are uniquely stylized, highly detailed, sculpted vinyl mini-figures that have capitalized on the collectible toy craze emerging as an in-demand brand in pop-culture collectibles.

domez_digimon_teaserUnder the Original Minis® brand, Zag Toys® continues to add unique features and extend their line globally. Hitting the market in spring 2017 are Mini Pullback Racers featuring Psyonix’s® Rocket League®, one of the hottest interactive properties on the market today. Also launching are new entries in the fan-favorite Domez™ series: collectible characters that come in their own stackable, connectable display case, Rockerz™ stylized wobbling characters,  and Mini Plush Clip-ons™ with pop-art styling.  In April, look for Original Minis products featuring Disney’s Kingdom Hearts®, Toei Animation’s Digimon® Classics, Bandai’s Dragon Ball Z, and Psyonix’s Rocket League along with toys in support of Marvel’s Guardians of the Galaxy Vol. 2®.  With a range of affordable price points, from $4.99 to $9.99 (MSRP), Zag Toys Original Minis® branded products can be found in stores and online at Hot Topic, Wal-Mart, Target, FYE & Amazon.

rocket_legue_announcement_banner“We are building an iconic collectible toy brand and collectors are asking for Original Minis by name,” says Judd Karofsky, president of Zag Toys. “We want to keep our fans and collectors coming back for more, so we continue to add great licenses and products with innovative features.”  Original Minis and the Zag Toys 2017/2018 line up can be seen at the International Toy Fair from February 18 – 21 at the Jacob Javits Center, NYC at UCC Distributing Booth #5447. For more information check out zagtoys.com, or contact Maxwell Lux at max@zagwear.com.


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